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gimmick

gim·mick

gimmick

 
pronunciation:
gI mihk
part of speech: noun
definition 1: a novel feature or offer with little purpose other than to attract people to a product.
Getting a free desk calendar when you subscribe to the magazine is just a sales gimmick.
definition 2: a hidden trick or scheme, often used to deceive.
This offer sounds too good; there must be a gimmick.
similar words:
ruse
definition 3: a secret device used by magicians to do a trick or by operators of gambling games to cheat, as by controlling a roulette wheel.
They use a gimmick to prevent you from winning.