|part of speech:
||a novel feature or offer with little purpose other than to attract people to a product.
Getting a free desk calendar when you subscribe to the magazine is just a sales gimmick.
||a hidden trick or scheme, often used to deceive.
This offer sounds too good; there must be a gimmick.
- similar words:
||a secret device used by magicians to do a trick or by operators of gambling games to cheat, as by controlling a roulette wheel.
They use a gimmick to prevent you from winning.
||catch, ploy, trick