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hype

hype

pronunciation:
haIp
parts of speech:
transitive verb, noun
part of speech: transitive verb
inflections: hyped, hypes, hyping
definition 1: (informal) to stimulate or excite (often fol. by up).
The teenagers had been hyped up by the rock concert, and they weren't ready to put an end to their fun.
definition 2: to promote or advertise, esp. by extravagant, exaggerated methods or claims.
The company is hyping this medicine as a new miracle drug.
similar words:
boost, tout
 
part of speech: noun
definition 1: (informal) a deception or swindle.
Most of these ads for weight loss products are just hype in my opinion.
definition 2: an instance or practice of exaggeration or extravagant techniques used to sell or promote.
I don't believe all the hype in these magazines about the love lives of movie stars.