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pa·tron·age

patronage

pronunciation:
peI tr nihj [or] pae tr nihj
part of speech: noun
definition 1: the financial or other support given to a business establishment by its customers or clients.
We appreciate your patronage at our firm, and we look forward to serving you in the future.
similar words:
backing
definition 2: the support, guardianship, or sponsorship provided by patrons, as of artistic endeavors, museums, and the like.
The sculptor would have little hope of carrying out his work without the patronage of the countess.
similar words:
aegis, backing
definition 3: the power to award government jobs, contracts, and favors, esp. to political allies, or the jobs and the like that are so awarded.