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con·no·ta·tion

connotation

pronunciation:
ka n teI shn
part of speech: noun
definition 1: a secondary meaning or implication of a word or expression, in addition to its primary meaning. (Cf. denotation.)
Because the word "natural" has such good connotations, advertisers often use it to describe their products.
synonyms:
implication, import
similar words:
indication, insinuation, meaning, sense, signification, suggestion, undercurrent
definition 2: the act of connoting.
synonyms:
implication
similar words:
indication, signification, suggestion
derivations: connotative (adj.), connotatively (adv.)