definition 1: a distinct, novel idea that has been arrived at through consideration.
example: The company was looking for an exciting concept that would increase sales of its cars.
example: The Earth being round was a novel concept to many in the fifteenth century.
definition 2: a personal or generally-held way of conceiving something; idea; notion.
example: Your concept of a good marriage is not the same as mine.
example: The child had heard the word “loyalty,” but she didn’t really understand the concept.
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