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battle cry a slogan or motto used by those engaged in a contest, campaign, or the like. [1/2 definitions]
bumper sticker a usu. rectangular piece of laminated paper printed with a slogan, aphorism, advertisement, or the like that may be stuck to the bumper of an automobile.
catchword a word or phrase repeated until it becomes a slogan.
service mark a symbol, word, design, slogan, or the like, used as identification by a particular company that supplies a service such as insurance, laundry, or transportation.
shibboleth a slogan, phrase, or belief that characterizes or is held devotedly by a group. [1/2 definitions]
sloganize to communicate (an idea, value, or the like) by using a slogan.
war cry a word, phrase, or slogan adopted by a group participating in a conflict such as an election. [1/2 definitions]
watchword a word or phrase summarizing a principle or belief, esp. of a group or party; motto; slogan. [1/2 definitions]