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- pronunciation:
- gI
mihk
- features:
- Word Combinations (noun)
| part of speech: |
noun |
| definition 1: |
a novel feature or offer with little purpose other than to attract people to a product.
Getting a free desk calendar when you subscribe to the magazine is just a sales gimmick. |
| definition 2: |
a hidden trick or scheme, often used to deceive.
This offer sounds too good; there must be a gimmick.- similar words:
- ruse
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| definition 3: |
a secret device used by magicians to do a trick or by operators of gambling games to cheat, as by controlling a roulette wheel.
They use a gimmick to prevent you from winning. |
| related words: |
catch, ploy, trick |
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